What the top 1% of real estate agents know that you don’t

3 Core Steps to Building a High Performance Team

Share This:

If you want to build a high performance team, it’s simple. This process is about as straight forward as it can get. Implement this into your business and get your team built and up and running in no time!


If you want to build a high performance team, there’s only three steps. It’s very straightforward. It’s simple, but it’s not easy. It’s very simple.


You must become a master lead generator. Too many people think, “Well, I don’t have enough leads. I don’t have enough business coming in. I’m going to bring on another agent and they’re going to go out and they’re going to generate leads and then I’m going to get a percentage of the deals they do.”

No you’re not. If they can generate leads without you, they don’t need you. Why most teams fail and why most buyers agents don’t work is if you expect them to prospect. If they knew how to generate leads and knew how to prospect, they wouldn’t even be considering a team because they’d have enough money. They don’t need you at that point.

When you can control your lead flow, you can throttle it up, you can throttle it down, that’s when you’re starting to be ready for a team. But until you can control your lead flow, you’re not ready for a team. You’re not ready because you don’t have the capacity and you don’t have the flow to keep that team fed. Everybody needs to be fed by that team leader. You are the rainmaker and if you’re not making rain, you’re making mist. And we’ve got a problem. You’ve got to be out there making rain and you’ve got to know how to turn on and turn off that lead flow.


Now you need to hire an assistant and you build out your systems. Very simple. How many of you love paperwork and details? Probably not very many of you. Look, I have ADHD. Right? I have ADHD so paperwork and me don’t mix. I’m get five minutes into paperwork and I’m like “squirrel!” I can’t pay attention and I’m off on to something else. I’m all over the place.

People who run teams are terrible paperwork people. You should not be a paperwork person. The very first thing you need to do is hire an assistant and then she/he starts building out those systems for you. They’re the ones who lay that groundwork. They’re the ones who put all that in play so that you can go to what you do best, which is sell homes. What we find is that most people that bring on an assistant will grow their income by 50-100% in the first 12 months of bringing that person on! Because that’s the person that’s going to take all that crap work off of your plate. All that junk. All that paperwork. Get it off of your plate and on to somebody else. They build the systems.


Now once you have the systems, you have the assistant and you’re rocking and rolling, now you build your dream team. Now’s when you start to build out that dream team and bring on the right members. In a future video, I’ll show you exactly how to do this.

But these are the 3 core steps. Become a master lead generator, hire that assistant and you build your systems, then you start creating the team. You start building that dream team and putting it all together. That’s it. Those are the 3 simple steps you need to do to build a high performance team!

About the Author

Travis Robertson

Travis Robertson is the CEO and founder of Don’t Settle Coaching, one of the fastest growing real estate coaching companies in the world. His mission is to radically transform the lives and businesses of people all over the world.
Recognized by Inman News as one of the Top Coaches in the world for Real Estate professionals, Travis has trained tens of thousands of real estate professionals across the world on high-performance marketing, sales strategies, scaling up, and team building. He is recognized as the leading expert for this new era of real estate. backlinkboss.com

Travis and his team maintain an unparalleled level of excellence and coach some of the highest producing agents around the world.

Scroll to Top