Weekend Reading – November 13, 2010

Each week, I post of list of articles that I think you’ll find interesting, educational, or inspiring. I read so much during the week that I just have to share with you what I find. If you want to be a leader, if you want to be successful, you need to read.

Also, in honor of Veteran’s Day, the image used on this post is of Harrisburg Recruiting Battalion Executive Officer Maj. Jason Meisel and was provided courtesy of ArmyStrongPA. I thank all the men and women who have served, actively serve, and will one day serve this country in uniform. God bless and protect you all.

If you’ve got an interesting article to share with the community, please leave it in the comment section below!

Here are this week’s links:

Go Ahead, Raise Your Business’s Prices – A great article from Jason Fried who authored a book called Rework on why you should raise not lower your prices.

Judo Technique: Turning “Failure Expectation” into domination – If you’re looking at this title and wondering if you’re going to learn how to throw someone across the room, you’re not. This is a great article on how an average guy got accepted into one of the most competitive schools in the country (Stanford) without having great grades simply by using techniques that can be applied to all areas of life. It’s an excellent read.

10 Things Every Small-Business Website Needs – A great list for any small business. I highly recommend you check your website for these things. If you’d like help, feel free to contact me for a quote or to create an online strategy.

Things You Should Do Immediately After Launching a Website – Very valuable information on the behind-the-scenes stuff every website owner/small business owner should do for their website. I’d also add that, if you’re a brick-and-mortar business of any kind, you should set yourself up on Google Places.

Social Media in the Industry: Customization is the Key to Success – There is no such thing as a one-size-fits-all social media strategy. Like traditional marketing, social media marketing must be tailored based on your needs, goals and customers. This article give a few examples (albeit at a very high level). But it should get you started in the right direction. If you still feel like you need help, feel free to reach out to me for help.

The Art of Continuous Self-Development – Want to start making changes in your life? There’s a Japanese concept that was introduced to the world after World War II called Kaizen which means “change.” The idea behind it is to make small, continuous changes rather than drastic large changes as a way of improving. I thought it was a thought-provoking read. However, sometimes, we need to make a drastic change and light a fire.

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