Travis Robertson

We’ve all heard the axiom “Give a man a fish and he’ll eat for a day. Teach a man to fish and he’ll never go hungry.”

What happens if the man you’re trying to teach to fish doesn’t want to learn to fish? Instead, he wants you to catch him a fish each day. What do you do?

I think too many companies focus on training people. When you train people you focus on the “how” of something. Here’s how to use the software. Here’s how to follow the procedures. Here’s how to use this system. It’s not that people don’t need some of that. It’s just that most of those things change.