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	<title>Travis Robertson &#187; Start Up Archives  &#8211; Travis Robertson</title>
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		<title>The War of Art and Entrepreneurship</title>
		<link>http://travisrobertson.com/entrepreneurship/war-art-entrepreneurship/</link>
		<comments>http://travisrobertson.com/entrepreneurship/war-art-entrepreneurship/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 14:47:05 +0000</pubDate>
		<dc:creator>Travis Robertson</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Business]]></category>
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		<category><![CDATA[Start Up]]></category>

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		<description><![CDATA[In his book The War of Art, Steven Pressfield tackles the constant battle that rages inside of artists. Art, according to Pressfield, is war. So is trying to start a business. <strong>Have you ever considered the similarities between artists and entrepreneurs?</strong>]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://travisrobertson.com/wp-content/uploads/2010/02/piano_iStock_000005252837Small.jpg" width="240" />
		</p><p>In his book <a href="http://www.amazon.com/gp/product/0446691437?ie=UTF8&#038;tag=tronash-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=0446691437" target="_blank">The War of Art: Break Through the Blocks and Win Your Inner Creative Battles</a>, Steven Pressfield tackles the constant battle that rages inside of artists. Art, according to Pressfield, is war. So is trying to start a business.</p>
<p><strong>Have you ever considered the similarities between artists and entrepreneurs?</strong> Both are trying to create something from nothing. Both dedicate a tremendous amount of effort toward their craft. Both want to earn a living doing something they love. Both face internal battles against self-doubt and fear.</p>
<p>Only one of them tries to get paid prior to having much of anything to show. Guess which one.</p>
<p>Very rarely will you see an undiscovered musician head to a label and ask for a record deal based solely on an idea for a song. Yet an entrepreneur will head to the local angel investor or VC armed only with a business plan and a hockey-stick-shaped revenue projection.</p>
<p>I know because I&#8217;ve done it.</p>
<p><strong>Perhaps we need to approach our craft like a musician and not like it&#8217;s a get-rich-quick scheme. </strong></p>
<ul>
<li>Successful musicians start by writing music first. Entrepreneurs need to start by creating a product or service that makes money.</li>
<li>Successful musicians practice even when nobody&#8217;s looking. Entrepreneurs need to build their companies even when nobody cares.</li>
<li>Successful musicians care more about their fans than the labels. Entrepreneurs should care about their customers/users/clients more than pleasing potential investors.</li>
<li>Successful musicians understand it often takes years to be &#8220;discovered.&#8221; Entrepreneurs need to understand that even Facebook wasn&#8217;t built overnight.</li>
<li>Successful musicians often carry a day job and practice their craft during the down time. Entrepreneurs need to be willing to do the same.</li>
<li>Successful musicians don&#8217;t wake up one day and say, &#8220;I&#8217;m a musician.&#8221; Some people think all they need to do is change their Twitter profile to read &#8220;entrepreneur&#8221; and they&#8217;ll get funding.</li>
<li>Successful musicians had to live with constant rejection early on &#8211; meaning they had to be in love with the art, not the process. Too many entrepreneurs pick projects based on pipe-dream payouts &#8211; not how willing they would be to do it for years with no promise of a pot of gold.</li>
</ul>
<p>We know this intuitively. <strong>The success rate of startups is not a mystery. It sucks.</strong> Yet we want someone else to bankroll our idea without having done much more than write a business plan.</p>
<p>It&#8217;s time we start thinking like a successful musician. It&#8217;s time we build businesses. It&#8217;s time we dig in for the long haul. <strong>It&#8217;s time we pick projects that excite us because of the work, not the fantasy payout.</strong> I&#8217;ve got nothing against investors. They are wonderful people doing great things. I&#8217;m just not going to work for them anymore. I&#8217;m going to work for me.</p>
<p><strong>I have a gut feeling money follows passion. Not the other way around.</strong></p>
<p>I&#8217;d love to hear your thoughts on this. Please share in the comments below.</p>
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