Travis Robertson

A few days back, I received an email from a reader named Ana who took issue with a part of my post Once Upon a Time – Storytelling Techniques for Sales. In this video, I respond to her concerns.

Do you want to be successful? I’m not referring to money. I’m talking about getting from where you are to where you want to be – starting that business, getting a promotion, landing a new client, creating a new product line, etc. I believe there are two skills you need.

If prostitution is the world’s oldest profession, storytelling is the world’s oldest pastime. Stories allow us to connect emotionally with others and share in their experiences. We tell stories because stories last.