Travis Robertson

“We should have captured this on video!”

That was the first thing out of our mouths when it was all over. Sure, the world would have seen me and my brother screaming like little girls at a Justin Beiber concert. But it would have made for great video.

It all started a few weeks ago when I noticed a number of wasps flying around in our backyard. At first, I didn’t think much of it. But then they started showing up in our house.

Almost every purchase we make (personally and in business) is an emotional decision. I know that you don’t make emotional purchasing decisions – only rational ones based on fact. That’s why you’ve never experience buyer’s remorse, right? Understanding that your customers’ decision to purchase your product or service is an emotional one can enable you to grow your business substantially.