At some point you’re gonna have to create systems that are going to allow you to scale and serve more people and make more money and do it in less time. In this video, Travis Robertson shares a step-by-step approach that will help you to create systems for your business. Take the stress out of your days and run your business more smoothly!
Building Real Estate Systems
As you’re building your business, at some point, you’re gonna have to create real estate systems that are going to allow you to scale your business and serve more people, all while making more money and doing it in less time. This can be easily accomplished using a five-step framework to build those systems out so that you have them moving forward.
You’ve got to pay attention to everything that you’re doing. It sounds obvious, but think about it. How many days do you just get going and never stop to think about what it is that you are actually doing? How about whether or not it is something that you may be able to systemize?
Step two determines just that: ask yourself this question: is this something that I’m doing over and over again or is it something that I will do again in the future? And if it is, it’s probably ready to be systematized in your business.
If the answer to number two is yes, the third step is next. You need to carve out some time and start documenting in detail everything that you’re doing along the process. That way you can turn it over to somebody else in the future. Here are a few questions to ask yourself during that process:
1.) What is it that you did? What actions did you take to get that thing done?
2.) What forms did you fill out? Did you fill out any paperwork? Did you fill out anything online, online forms or offline forms?
3.) How did you determine what it was that you were gonna put into those form fields or how did you determine why you took those actions?
4.) Did you send something to somebody? Who did you send it to? How did you know who to send it to? If there’s somebody else that’s involved in this process, the person taking over for you needs know who to send it to and whether they are supposed to be waiting for something back from this person before moving on to or doing the next step. You’ve got to include that contact information in there.
5.) Is it a process that’s done online or on a computer? If it is, there are so many amazing tools out there for capturing the screen and showing people exactly what it is that you’re doing. For example, one is a program called Jing. This is a great app that we actually use in our business to document computer-based activities and give a little bit of a voice-over. We can then tell people exactly what it is that we want them to do and we show them step-by-step. You could even turn that over to an assistant and have them transcribe what it was that was recorded in that video with some screenshots. Then you have a documented paper-based process off a video that took you just a few seconds to record.
You want to make sure that whoever’s going to be taking over that process from you understands the psychology behind what it is that they’re doing.
As far as the process of actually automating this, the fourth step you want to do is this: focus in on what tools and resources you have available to help you automate this process. If you don’t have certain tools, you may have to invest in some. For example, if you’re doing email marketing, maybe you need to invest in a drip marketing campaign software, or a CRM. That is going to allow you to automate the drip marketing that you want to do so you don’t have to just keep sending out email after email, over and over again. It will allow you to schedule these things long in advance so you do it once and it runs automatically.
Finally, step five is to create the time. There’s a question or a statement that always comes up every time we talk about systems and that’s this: I don’t have the time. How am I supposed to find the time to actually create the systems that I know I need? By the time you need systems, you’re generally pretty swamped, right? You’re running a mile a minute. You feel like “I don’t have the time to actually carve out a few quiet hours and work on real estate systems“. Here’s the reality of running a business: often times you’re going to have to pull this from your personal time, after everybody’s left the office, after the kids are in bed and everything’s quieted down. That’s the time to start working on those systems. It won’t take a long time. Some of them just take a few hours to pull together or some may take a couple of weekends. If you can just carve out, out of your personal time, just a few hours to put those systems in place, you’re going to regain so much of your life. Those are hours moving forward in those activities that you no longer have to do. Use that time you get back to be focused on your family or your business or moving the business forward. That’s the power of systems.