Travis Robertson

When your business is first getting started, selecting your services and setting your pricing can be overwhelming and frustrating for business owners. It helps to understand why you can feel this way and what to do about it.

Almost every purchase we make (personally and in business) is an emotional decision. I know that you don’t make emotional purchasing decisions – only rational ones based on fact. That’s why you’ve never experience buyer’s remorse, right? Understanding that your customers’ decision to purchase your product or service is an emotional one can enable you to grow your business substantially.

Do you want to be successful? I’m not referring to money. I’m talking about getting from where you are to where you want to be – starting that business, getting a promotion, landing a new client, creating a new product line, etc. I believe there are two skills you need.

If prostitution is the world’s oldest profession, storytelling is the world’s oldest pastime. Stories allow us to connect emotionally with others and share in their experiences. We tell stories because stories last.