Category Archives for "Business Development"

Providing Value After the Sale | Part 2

Do you want more repeat and referral business? Of course you do! At the same time, providing post-sale value to our clients is one the most challenging aspects of our businesses. Why is that? Because there’s no immediate benefit, right? Yet we all want those coveted repeat and referral clients. In the second part of […]

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Dealing With Overload

With sexy new apps, online marketing tools and social networks popping up every single day, how do you cut through the chaos and determine what’s best for your business? You only have so many hours in the day … what should you be spending your time on?

In this video I share a simple strategy used by some of the most successful CEOs and business owners both inside and outside the real estate industry (including Steve Jobs).

Using this basic but essential strategy will make you more effective, more efficient, and you’ll also find that your stress level drops like a rock (not a bad added bonus, right?).

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Death of Feast-or-Famine Marketing

Many agents are struggling to build predictable and consistent businesses. One of the reasons is because they use the Feast-or-Famine marketing plan. Business is good–marketing tanks. Business is slow–marketing gets kicked back into gear. Because real estate is a 3-6 month business (meaning what we do NOW impacts our business 3-6 months from now), FoF […]

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The Power of the Mailbox – Part 2

On the heals of a hand-written note I sent to an individual that was instrumental in a recent event I spoke at, this happened. THIS is the power of the mailbox my friends. If you didn’t get a chance to view the previous video that laid out “The Power of the Mailbox” you can check […]

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The Power of the Mailbox

In this day and age where everyone is online, the average person views 3,500 – 4,000 marketing messages per day (whether they want to or not).

Makes it a little difficult to cut through the noise and get your voice heard, right?

In this quick video, I share a simple yet profoundly effective (and virtually free) way of keeping your brand top of mind with those that impact your business.

I use this tactic consistently, and I encourage all of my clients to do the same.

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A Reader’s Letter from Saudi Arabia (Or How to Win in Business)

One of the greatest benefits of blogging is getting emails and comments from readers. It’s extremely encouraging and I’m so grateful for everyone who takes time out of their day to read this blog. It’s also really cool when I receive an email from readers in other countries.

I don’t usually share the emails on the blog for a number of reasons. Often, the note is personal in nature or the reader didn’t feel like having it broadcast to the world. I respect that. Today, I received the email below from a reader in Saudi Arabia (how cool is that?!) and was so encouraged and inspired by it that I had to share it along with my response.

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